He also watched documentaries, including one about Linux, the open-source operating system.We have been making Epic Rap Battles of History together since 2010.
For a battle between Steve Jobs and Bill Gates, he said he read a half-dozen books, including histories of computer programming. Hawking’s computer screen briefly reveals that he is playing Angry Birds.Įach script requires at least a week of research, Mr. And scripts and videos are embedded with tiny details for obsessed fans to discover. Martin Luther King Jr.,” for example, is vaguely Indian. The cadence of the music for “ Gandhi vs. Beat producers adapt the show’s music for the characters.
They now have a full-time crew of eight, and help from Maker’s production team. Like other YouTube videos, the duo’s productions are growing more sophisticated, with sets, scripts and special effects. Santa Claus.” (Snoop Dogg, who now prefers to be known as Snoop Lion, was Moses.) In exchange for a cut of the revenue, Maker gave the performers access to its film stages and celebrity connections, like the rapper Snoop Dogg, who agreed to appear in “Moses vs. To expand their nascent franchise, they decided to work with Maker Studios, which represents and promotes YouTube artists. Hitler,” also suggested by fans, was viewed more than one million times in five days. The video was viewed 150,000 times within two weeks. Instead of casually winging it, they wore costumes and rehearsed the parts. 26, 2010, that was their first rap battle. Ahlquist told him about a rap battle in his comedy club, Mr. Shukoff, obsessed by online video, had started his own YouTube channel. Ahlquist was running a comedy club in Santa Monica, Calif., that Epic Rap Battles began to take shape. They bonded over rap but it was not until 2009, when Mr. It requires quickness on the feet and not being scared of not having a script.” “When you are free-styling rap, it is like improv,” Mr. By then, rap was integrated into the scene. Shukoff began in comedy, training in the late 1990s at ImprovOlympic, now iO, in Chicago, whose alumni include Tina Fey and Amy Poehler. In one showdown, Einstein ruthlessly mocks Stephen Hawking, the Oxford cosmologist whose long battle with Lou Gehrig’s disease has left him in a wheelchair: “When I apply my battle theory, minds are relatively blown/So take a seat, Steve/Oop, I see you brought your own.” Mr. On the videos, the history is reasonably accurate, but the language, often unprintable, veers merrily into the offensive. Some videos have topped more than 70 million views, including repeated watchings, and sell well on iTunes.
So far, the strategy has worked the average battle is eventually watched 40 million times, with a healthy helping of adolescent boys. They also target fans of other shows like “Hannah Montana,” hoping to bring them into the fold. Shukoff said in an interview, viewers are “very fickle.” The men hope that by giving their fans less - one video every other Monday during their new four-month season - they can keep them primed and interested. Still, the pair acknowledge that any channel’s hold on the public is precarious, not least because, as Mr. It is the very type of entertainment that YouTube, with its many one-hit wonders, says is relevant to its future.
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In fact, Epic seems to have cracked the code on how to make reliably popular scripted content.
Of the millions of YouTube creators worldwide, only about 450 have one million subscribers or more Epic has 7.7 million. It is this gleeful pranksterism, combined with dedication to detail, that has catapulted Epic Rap Battles into the top 15 of YouTube’s most subscribed channels.
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